Britannia biscuits company international limited officers. Fundamental company report provides a complete overview of the companys affairs. Jan 16, 2012 britannia company background britannia, one of indias biggest brands was started in 1892 with an initial investment of rs. Britannia biscuits company international limited company. The history of biscuits can be traced back to a recipe created by the roman chef apicius. Summer internship project report britannia industries. Marketing and distribution channels of britannia britannia. Britannia india contact number phone numbers in address in india. Britannia biscuits company international limited filing. The companys principal activity is the manufacture and sale of biscuits, bread, rusk, cakes and dairy products.
Britannia industries ltd brand name in fmcg market of india. Study of the britannia bread category and its current. Career in britannia industries britannia industries salary. They expect return in the form of profit margin, company. Get britannia industries latest quarterly results, financial statements and britannia industries detailed profit and loss accounts.
The economic times pegged britannia indias 2nd most trusted brand. Britannia industries limited is in the manufacturing and selling of biscuits, bread, rusk, cakes and dairy products like cheese, butter and milk. Biscuits britannia industries limited official website. The objective of the project is to know the consumers preferences for the britannia cookies and biscuits, to create the brand awareness as well as awareness of good day wonderfulls. Buy britannia products online at the lowest price on bigbasket. Britannia industries limited about company, products. Britannia india contact number phone numbers in address in. It is through its extensive distribution with the help of stockiest, wholesaler and retailer that britannia makes its well known biscuits available for everyone to enjoy their. Britannia is among the most trusted food brands, and manufactures indias favorite brands like good day, tiger, nutrichoice, milk bikis and marie gold which are household names in. Britannia industries limited company profile bangalore. All available data is presented in a comprehensive and easily accessed format. Satisfying our customers is an essential element to staying in business in this modern trade business of global competition. Britannia was incorporated in 1918 as britannia biscuits co.
The product life cycle traditionally follows 4 stages which range from introduction of the product to its demise. Company overview britannia industries limited official. Companys product at present, we have more than 100 varieties of biscuit products to meet the demand of booth the domestic and international market. Britannia industries balance sheet, britannia industries. The company sells its britannia and tiger brands of biscuits, breads and dairy products throughout india and in more than 60. Jan 18, 2019 product in the marketing mix of britannia.
United waru biscuit manufactory has developed and implemented advanced biscuit. Check for a complete historical background of britannia industries ltd. Britannia industries company profile markets insider. By 1978, britannia biscuits had crossed 60% of the shares of the firm, followed by renaming the company to britannia industries limitedbil and in 1983 it crossed rs 100 crores revenue margin. Apart from biscuits, britannia also offers a range of cakes, rusks and bread. The wadia group parent company of britannia along with groupe danone of france has turned up to be an international fmcg major specializing in fresh dairy products, bottled water and biscuits cereals. Constant product development performed by our research and development department is an omplementation of one companys strategies to tackle with the global market and mass customization. Britannia industries limited is an indian foodproducts corporation. Britannia industries quarterly results, britannia industries. Order britannia products and avail best deals on prices and products.
Some of its popular brands are britannia nutrichoice, britannia marie gold, britannia pure magic, britannia little hearts etc. Marketing mix of britannia britannia marketing mix. They expect return in the form of profit margin, company schemes, window display and references of the shop. By 1978, britannia biscuits had crossed 60% of the shares of the firm, followed by renaming the company to britannia industries limitedbil and in 1983 it. Britannia biscuits company international limited has been running for 20 years. The company sells its britannia and tiger brands of biscuits, breads and dairy products throughout india and in more than 60 countries across the world. Company overview britannia industries limited official website. The company distributes under the following brands.
Product directory of britannia biscuits dealers, distributors, retailers which provides tasty britannia biscuits at suitable prices to fulfill your needs. View detailed export data, price, monthly trends, major exporting countries, major ports of britannia biscuit tiger. Apr 19, 2020 britannia manufactures biscuits for various segments of consumers, types include sugar free biscuits, cream biscuits and jam biscuits. Product life cycle of britannia products britannia. The company sells its britannia and tiger brands of biscuits, breads and dairy. Their main products include bread, biscuits, cakes. Discuss project on britannia biscuits within the publish upload project or download reference project forums, part of the projects hub for management students mba projects and dissertations bms projects bba projects category. The company s offerings are spread across the spectrum with products ranging from the healthy and. Britannia is presently one of the biggest brands in india and also the leading food related brand.
A little help from aasted, a consolidated and familyowned company in. In his ppt one can get all the information about britannia company swot, pest analysis,logo, market. India incs profits to suffer hard knock from inventory losses part i. The following year, britannia biscuit company was rechristened britannia industries limited. This cycle maps all the stages of a products life span that are related to promotion and sales. It is well own for its biscuits and tiger brand throughout india. Sep 29, 2015 britannias biscuits like goodday, marie gold, bourbon, tiger, treat, nutrichoice, 5050, milk bikis, etc can be seen in any grocery store, retail store or supermarket. Britannia biscuits company international limited is an active company incorporated on 9 march 2000 with the registered office located in billingham, county durham. Aug 28, 2017 apart from biscuits, britannia also offers a range of cakes, rusks and bread. Bakeries set up in the 1960s at various locations around india ensured a constant supply of fresh bread, and as the company began distributing biscuits from other smaller companies it had taken over, they started to manufacture and release their own biscuits. Attention naukrihub is neither in to the business of recruitment nor act as labour consultant to or employment partner of any employer or company.
Britannia is the only company in india that has offerings in bakery products across the segment for all income groups due to which its possible for them to acquire large share of wallet of consumers. The balance sheet page of britannia industries ltd. During the 1950s and 1960s, britannia expanded its operations beyond calcutta to mumbai, delhi and chennai. Britannia industries limited about company, products, board. Download annual report in pdf format 2019 2018 2017 2016. Britannia tiger biscuits is the most famous of all products. Britannia industries is one of indias leading food companies with a 100 year legacy and annual revenues in excess of rs.
The company was established way back in 1892 and till today has managed to maintain a distinctive position in the indian biscuit industry specially with its most popular brand called tiger. To receive, consider and adopt the audited standalone and. Established in 1892, the company has its registered office in karnataka. The details of evaluation of directors, committees and. Products ranging from the heal slideshare uses cookies to improve functionality and performance, and to provide you with relevant advertising. And therefore the company was incorporated in 1918 as britannia biscuits co. Britannias product portfolio includes biscuits, bread, cakes, rusk, and dairy products including cheese, beverages, milk and yoghurt. The supplier company is located in chennai, tamil nadu and is one of the leading sellers of listed products. There are currently 2 active directors according to the latest confirmation statement submitted on 31st march 2020. The report includes financial and swot information, industry analysis, opinions, estimates, plus annual and quarterly forecasts made by stock market experts.
Good day, tiger, nutrichoice, milk bikis, and marie gold, etc. Summer internship project report britannia industries limited. Company profile 123 years ago, in a small house in central calcutta now kolkata an intrepid baker made a batch of delicious, golden brown biscuits meant for officers of the british raj and their families, customers used to the exacting standards of english teatime. Britannia is among the most trusted food brands, and manufactures indias favorite brands like good day, tiger, nutrichoice, milk bikis and marie gold which are household names in india. Jan 18, 2018 britannia goes premium with chocolate biscuit. Britannia holds nearly 30% market share in the indias biscuit category high brand recall.
In the subsequent public issue of 1978, indian shareholding crossed 60%, firmly establishing the indianness of the firm. Britannia is currently also into dairy products like cheese, butter, ghee, milk, milk powder etc. Britannia biscuit company took over the distribution of biscuits from parrys who till now distributed britannia biscuits in india. Its principal activity is to manufacture, and sale biscuits, cakes breads diary product and rusks. Britannia industries balance sheets, financial statements. One of the world leaders in the food industry, some of its achievements are. Britannia has now integrated its biscuits department with the dairy department and has been using the acd automatic call distribution channel for its distribution.
The companys offerings are spread across the spectrum with products ranging from the healthy and. Britannia manufactures biscuits for various segments of consumers, types include sugar free biscuits, cream biscuits and jam biscuits. After gathering information about different products the customer will be in a fuss. Britannia biscuits was set up in 1892, in a very plain and ordinary house in kolkata with the initial investments of rs. Britannias product portfolio includes biscuits, bread, cakes, rusk, and dairy products including cheese, beverages, milk. Britannia biscuits company international limited free company information from companies house including registered office address, filing history, accounts, annual return, officers, charges, business activity. Britannia biscuits dealers, distributors, retailers.
Britannias market strategy and competitive strategy. A new product introduced in the market goes through a sequence of multiple stages. Britannias biscuits like goodday, marie gold, bourbon, tiger, treat, nutrichoice, 5050, milk bikis, etc can be seen in any grocery store, retail store or supermarket. Based in kolkata britannia industries limited is an indian food product company. Buy britannia products online at the lowest prices. Get britannia industries latest balance sheet, financial statements and britannia industries detailed profit and loss accounts. Founded in 1892 and headquartered in kolkata, it is one of indias oldest existing companies. Meeting agm of the members of britannia industries limited will be held on monday, 7 august 2017 at 11 a. The wadia group parent company of britannia along with groupe danone of france has turned up to be an international fmcg major specializing in fresh dairy products, bottled water and biscuitscereals. Britannia company background britannia, one of indias biggest brands was started in 1892 with an initial investment of rs. Swot analysis of britannia britannia swot analysis. A little help from aasted, a consolidated and familyowned company in denmark that is into. It is now part of the wadia group headed by nusli wadia.